California Downtown Association was initially formed – and works today – as a forum for information exchange leading to solutions to mutually shared problems to help business districts succeed.
We work together through:
- Advocacy: by successfully lobbying in the State Legislature and assisting local districts gain legislative support
- Collaboration: by bringing members together locally, regionally, and statewide, virtually and in-person to exchange valuable information and ideas
- Education: from informal discussions to formal workshops webinars and conferences, covering topics of interest and benefit to participants
CDA was founded in 1971 with few scattered members. Over the past 40+ years, now representing the spectrum of improvement districts throughout California, CDA has evolved into one of the country’s strongest and most recognized business district organizations.
Advocacy & Public Policy: The health of California’s business districts is directly linked to legislation proposed (and passed) by city, county and state legislative bodies. California Downtown Association is there to learn and communicate about upcoming bills to provide members the opportunity to become aware of and advocate as appropriate. CDA has been instrumental in various recent efforts to ensure that legislation meets the needs of members and our sector.
Education: The Annual Conference, our most popular and visible event offers engaging educational and networking opportunities, serving the diverse range of district entities.
- Our member e-newsletter targets the topics and issues of most interest and concern to members. Focus is on business district news and legislation as well as upcoming events and member accomplishments.
- The Web site features current news postings, related industry resources and links, a calendar of events and job postings and a range of supplier resources
Networking: Through the various communications channels, members can easily connect to one another, consultants, vendors and revitalization experts throughout the state.